Li Binrong

Secretary of SCF Joint Party, DHU


To be responsible for the construction of the SCF Joint Party, in charge of the college's Human Resources, security and stability, political education of students, faculty and staff. In charge of the party building of Shanghai International Fashion and Creative Institute, International Cultural Exchange Institute, Huandonghua Fashion and Creative Center, Shanghai International Fashion and Scientific Innovation Center, and Shanghai Fashion Promotion Center. He was honored as the Shanghai's new Long March commandos and was the advanced individual in the five five law education in Shanghai's education system. Engaged in college students' ideological and political work for 13 years; Participated in education and teaching reform, and Intelligent laboratory System won the first prize of Shanghai Education and Teaching Reform achievement; His main research direction is ideological and political education for college students.

Li Jun

The dean


In charge of the overall work of the college, responsible for teaching management, scientific research, international cooperation, etc. Associate professor, Doctor, member of the 11th Shanghai Youth Federation. Master tutor in Fashion Design and Digital Media Art. Since 2003, he has visited many universities in Finland as a guest lecturer, and participated in the establishment of DHU-Swarovski Creative Design Center, DHU-PTC International Fashion PLM Center, DHU-Decathlon Sportswear Design Center and other international cooperative scientific research bases. In recent years, it has undertaken more than 20 professional garment design projects in government, army, highway, bank and other systems. From 2008 to 2010, as one of the creators, I designed official costumes for The Shanghai World Expo, including volunteer little cabbage, visitor service, concierge and other positions. In recent years, he has published 15 papers and monographs, completed more than 30 industry-academy-research projects entrusted by brand garment enterprises, assisted garment enterprises to win one China famous trademark, one Shanghai famous brand, one China famous brand, and three Double top 100 of Chinese garment enterprises, and jointly applied for more than 60 patents of various kinds with enterprises.

Juliette MacDonald

International dean

Responsible for the coordination of the course quality and flying academics in China.

She is the international dean of SCF, doctor of St Andrews University, professor. Former director of Design Branch of Edinburgh College of Art, University of Edinburgh, Director of UK-China Cooperation, Professor of Design and Visual Culture, doctoral supervisor. In recent years, she has published nearly 20 papers and monographs, and achieved important research achievements in the fields of art history and contemporary craft and design. It plays an important role in the cooperation between Donghua University and The University of Edinburgh, and makes an important contribution to the improvement of Donghua University's international reputation and influence in the field of fashion creativity and design.

Helena Hyvönen

Consultant dean

To be responsible for the consultancy of Sino-foreign cooperation in running schools. She is the consultant president of SCF, she was honored with Magnolia Memorial Award in Shanghai in 2016, and the first class medal of Finnish Order of White Roses awarded by the President of Finland in 2010. In recent years, cooperation in government, university and industry association and fashion companies, and other functions of the international important position, she through participation in government policy, industry rules and fashion business consulting services, etc., in the field of fashion all important departments continue to exert influence, efforts to practice the concept of sustainable design and cross-border integration innovation. At the same time, she has also organized and participated in many international top academic conferences and seminars, covering topics such as sustainable fashion, textile design, fashion brands, fashion education, etc. Through communication and discussion with world-class scholars and experts, Helena has demonstrated and communicated the concept of sustainable fashion innovation to fashion industry people around the world, and in this process, made more people understand and pay attention to the cutting-edge trends of fashion design development. In 2015, she participated in the China's good homework activity held by Shanghai education commission, explained sustainable fashion design and national costumes in One Belt And One Road to primary and middle school students from Shanghai, and was awarded the honorary title of China's good homework tutor by the municipal education commission.