Yang Jingwen

jing.w_yang@outlook.com

简介

With over 15 years of visual merchandising and planning experience, I possess a multidisciplinary educational background in art design and international business management. I have held regional visual merchandising management roles for Asia within global luxury groups and Fortune 500 companies, executing projects across major Greater China cities, Tokyo, Milan, Paris, Los Angeles, and more, demonstrating strong cross-cultural communication skills. My expertise spans diverse product categories and sectors including apparel, beauty, jewelry & watches, home furnishings, food & beverage, and theme parks.

In my view, visual merchandising represents the fusion of art and commerce—an essential link between the brand and its customers, and a vital method for infusing commercial spaces with narrative and soul.

研究领域

Visual merchandising, window display design, multi-category product display & experience design, and leveraging visual storytelling to shape brand narrative and value. Additional focus areas include environmental energetics and art therapy within commercial spaces.